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Mid Market Business Development Rep

Category Sales Location Atlanta, Georgia; Plano, Texas Job ID 2025-69289
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

As a Business Development Representative (BDR) for our Mid-Market sales organization, you will be at the forefront of driving growth and expanding our customer base in this dynamic segment. Your mission will be to identify, engage, and qualify potential leads, nurturing meaningful relationships and setting the stage for productive meetings with our sales team. You will be the catalyst for creating a robust pipeline of qualified opportunities that will directly contribute to the company's revenue growth and success in the Mid-Market space.

Responsibilities

Strategic Prospecting and Lead Generation:

  • Conduct in-depth research to identify high-potential Mid-Market clients who can benefit from our QuickBooks solutions
  • Leverage various channels, including online research, social media, industry events, and professional networks, to uncover new opportunities
  • Qualify leads based on predefined criteria, assessing their fit and readiness for our offerings
  • Develop and execute targeted outbound prospecting campaigns, utilizing cold calling, personalized email outreach, and other creative techniques to engage decision-makers

Relationship Building and Needs Assessment:

  • Initiate meaningful conversations with key stakeholders in Mid-Market organizations, establishing trust and credibility
  • Demonstrate active listening skills to uncover prospects' unique pain points, challenges, and business objectives related to financial management and accounting
  • Build and maintain strong relationships through regular communication, value-added interactions, and a consultative approach

Appointment Setting and Sales Enablement:

  • Coordinate and schedule high-impact meetings and product demonstrations for our sales team, ensuring seamless handoffs and well-prepared prospects
  • Manage calendar availability and optimize scheduling to maximize productivity and minimize conflicts
  • Equip prospects with relevant information, resources, and insights to pique their interest and prepare them for meaningful engagements with our sales team

Sales Support and Collaboration:

  • Work closely with the sales team to ensure a smooth and efficient lead handoff process, providing comprehensive background information and context
  • Assist in the development of customized proposals, presentations, and value propositions tailored to the unique needs of Mid-Market QuickBooks prospects
  • Diligently track and update lead statuses, interactions, and outcomes in our CRM system, maintaining accurate and up-to-date records

Market Intelligence and Insight Generation:

  • Stay abreast of industry trends, competitor activities, and Market dynamics specifically relevant to the Mid-Market segment and QuickBooks landscape
  • Gather and synthesize valuable insights to inform strategic decision-making for our Marketing, product, and sales teams
  • Contribute to the development of targeted messaging, value propositions, and go-to-Market strategies for the Mid-Market QuickBooks segment

Qualifications

  • Bachelor's degree in Business, Marketing, or a related field preferred. Relevant experience in sales, lead generation, or business development, particularly in the Mid-Market segment, is a strong asset
  • 2-5 years of experience in sales or as a BDR
  • Exceptional communication skills, with the ability to articulate value propositions persuasively and build rapport with diverse stakeholders
  • Strong interpersonal skills, with a talent for establishing and nurturing professional relationships based on trust, empathy, and mutual respect
  • Self-motivated and results-driven, with a proactive mindset and a relentless focus on achieving goals and driving revenue growth
  • Proficiency in CRM software (e.g., Salesforce, HubSpot) and a keen understanding of lead tracking and management best practices
  • Proven ability to thrive in a fast-paced, dynamic environment, adapting quickly to changing priorities and embracing new challenges with enthusiasm
  • Curiosity and a continuous learning mindset, staying updated on industry trends, customer needs, and emerging opportunities in the Mid-Market QuickBooks space
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