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Job Details
2024-49950 -

Principal Marketing Manager, Advanced GTM (Mailchimp)

Location(s): Atlanta, Georgia; New York, New York
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Part of the Product Marketing team for Mailchimp, the Advanced GTM Team is seeking a seasoned individual contributor with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. As a Principal Marketing Manager for advanced user features (such as AI, Marketing Automation, Advanced Reporting/Analytics, and Segmentation), you will partner closely with Product Management, Marketing, Sales, Customer Success, and others to lead go-to-market planning and execution for features within this portfolio.

We’re looking for a forward-thinking self-starter who has experience translating customer insights into strong marketing plans, with a reputation as an influencer across departmental lines. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Mailchimp brand trajectory.Diversity and inclusion isn’t just something we do — it’s part of who we are. Intuit’s commitment to diversity and inclusion dates back to the early days of the company when we first declared our core values and mission, and today our Stronger Together value keeps this front and center in how we power prosperity around the world. When our workforce composition reflects our customers and communities, we believe we can develop deeper empathy, accelerating innovation to solve the biggest problems our customers face. Lean more about diversity initiatives here.

Qualifications

  • 10+ years of business experience leading marketing strategy development and cross-functional execution
  • Marketing software experience preferred
  • Strong Product Marketing Craft
  • Strong influencing and communications skills across all levels up to executive
  • Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans
  • Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
  • Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and developing the business cases and activation plans to support
  • Strong creative problem-solving and analytical skills
  • Excellent verbal, written, visual/presentation and interpersonal communication skills; storyteller
  • Detail-oriented, sweating the details to deliver awesome
  • Strong results orientation and decision making skills
  • BA/BS required or equivalent work experience, MBA preferred
  • Experience with small business a plus

Responsibilities

  • Develop deep customer insights, product expertise and competitive intelligence to inform a segmentation strategy, develop winning product positioning, and influence the product roadmap to deliver on the biggest customer needs
  • Own the business outcomes and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
  • Partner closely with cross-functional teams spanning marketing, product, design, analytics, legal, strategy, sales and customer success
  • Actively analyze data to generate insights and make informed decisions that drive business results
  • Contribute to a high-performing culture by sharing go-to-market best practices that up-level the team’s marketing craft

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $178,000 - $241,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Our workspaces and technology are always evolving to support collaboration, innovation, and spark creativity. Take a sneak peek at our office in Atlanta where our Mailchimp teams are headquartered.

Gleb at work
Gleb Intuit employee
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
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Morag Intuit employee
"It’s important to always strive for improvement, even if you’re already in a good place."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
Conrad at work
Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Heather at work
Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Jake at work
Jake Intuit employee
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Breaunna at work
Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
Chelsia at work
Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

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Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

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People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

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Hiring process

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EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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