Principal Product Manager (MarTech & Forms)

Job Overview

Mailchimp is a leading marketing platform that empowers millions of small businesses to connect with their audience and drive real revenue growth. A core part of our ecosystem are our forms and user interfaces to make that connection. These are not just entry points; they are the critical components that fuel successful email and SMS marketing campaigns by growing marketing contacts. As we renew the Mailchimp platform, we're focusing on revolutionizing how businesses interact with visitors to their websites, and forms are at the center of this transformation.

As our Principal Product Manager (MarTech & Forms), you'll drive the creation of intelligent form experiences that not only capture data but fuel business growth. By optimizing list building strategies, you'll empower our customersto expand their audiences, enhance engagement, and ultimately boost their bottom line through highly targeted marketing campaigns.

Building on Intuit's decade-long investment in AI, we're integrating advanced AI and machine learning algorithms into our platform, including our forms. You'll be driving the future of how small businesses connect with their audiences.

Responsibilities

● Build and own both high-level roadmap and detailed delivery plans for forms, zero party data collection, landing pages, and surveys to enhance conversion rates and user engagement● Interact with customers across all business units and functional groups to understand pain points, collect requirements, and seek a deep understanding of customer needs● Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators, including form conversionrates, user experience, and marketing campaign performance● Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing tools and systems● Lead cross-functional teams comprising architects, data scientists, designers, and engineers to deliver innovative solutions that set new standards in user engagement and data collection● Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption● Mentor and coach aspiring product managers, accelerating AI adoption and fostering a culture of innovation

Qualifications

● 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and user engagement tools● Strong understanding of UX/UI principles, best practices in conversion rate optimization, and their application to forms, landing pages, and initial user interactions● Experience with A/B testing and data-driven decision making in the context of marketing performance and user data collection● Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels● Passion for creating innovative solutions that solve real user problems and drive marketing success, with a deep understanding of customer needs● Strong background working on solutions related to learning or digital experiences● Excellent organizational, teamwork, and execution skills with the ability to drive work to completion● Experience with AI/ML technologies and their application in marketing contexts, particularly in enhancing user interactions and data collection● Bachelor's degree or equivalent; MBA or software engineering background is a plus

We're searching for an innovator who can push the boundaries of what's possible in form design and user interfaces, creating exceptional products that our users love and that significantly impact their marketing efforts from the very first interaction. You should be able to balance user needs with business objectives, identifying opportunities to improve conversion rates through thoughtful design and AI-driven functionality in forms that seamlessly integrate with email and SMS marketing strategies.

Your role will be crucial in our mission to make sophisticated marketing strategies accessible to SMBs, leveraging AI to automate insights and actions starting from the initial form interaction. We're looking forsomeone who understands the critical role that forms play in the marketing ecosystem and can envision how AI can transform these touchpoints into powerful tools for engagement and personalization.

If you're passionate about creating high-impact, revenue-driving forms and user interfaces that are central to modern marketing stacks, and have a track record of delivering exceptional user experiences that directly contribute to marketing success, we want to hear from you! Join us in our mission to empower small businesses and be at the forefront of AI-driven marketing technology, starting with reimagining the form into a powerful, intelligent marketing tool.