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Staff Technical Data Analyst, Lifecycle Marketing Operations
Location(s): Atlanta, Georgia; New York, New YorkCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
People who work for themselves fuel our economy. In the US, small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit's Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.
Intuit Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
Qualifications
- 8+ years of experience in technical data analysis, data engineering, operations, or other data-centric roles, ideally interfacing with marketing teams
- You are extremely confident working with marketing data and teams to develop and improve campaign targeting, performance, and the underlying systems and processes
- You have a strong command of SQL and have worked with data pipelines and ETLs, data warehouses like BigQuery or Redshift, and visualization tools like Tableau or PowerBI
- You are experienced and comfortable configuring various tools and platforms within the data and martech ecosystem to deploy and manage marketing audiences and targeting definitions
- You are hands-on and lead by example, using your extensive knowledge in the data space to make an impact within the organization
- You have strong collaboration skills and ability to align efforts across multiple departments and cross-functional teams
- You are self-motivated to uncover and drive forward opportunities to continuously improve the marketing data landscape
- You are a “lifelong learner”, quickly adapting to new and changing systems and processes, and comfortable operating in a fast-paced and rapidly-evolving environment
- Direct experience with Segment, Marketing Automation platforms (Eloqua, Marketo, Adobe, etc...), ETLs/rETLs (Segment, Census, Mulesoft, etc...)
Responsibilities
A critical member of the Lifecycle Marketing Operations team, this role will be the subject-matter expert on “all things” marketing data related. This role will rapidly learn the existing data ecosystem and quickly develop a command of marketing data and tools, acting as the first point of contact for Lifecycle Marketing teams to support segmentation and targeting needs for campaigns, and then delivering on these requirements by onboarding data to marketing systems as needed, and configuring targeting definitions and audiences for the Campaign operations team to execute on. This role will partner with data engineering teams to make data available when required, and drive any data issues to resolution. As the SME for marketing data, this role will enable scale and consistency by employing and sharing best practices and knowledge, owning operational runbooks and data/process documentation.
- Work with cross-functional teams across analytics, data engineering, data science, sales, and product to rapidly understand the Mailchimp data landscape, and serve as the subject-matter expert for all technical marketing data requirements
- Hands-on ownership of E2E data onboarding for the marketing operations team, including configuring ETL’s and other pipelines to bring data into marketing tools, driving requests with dependency teams, and translating plain-language business requirements into actionable audiences and targeting definitions across marketing tools/platforms
- Manage all inbound data requests and ensure delivery within SLAs, proactively engaging directly with stakeholders and agency/contract support as neededEngage with product, operations and engineering teams to ensure that the data needed for Lifecycle Marketing use cases is rapidly made available when required
- Drive alignment across teams to standardize definitions of sharedaudience/segmentation criteria
- Partner with data engineering to improve reliability and observability of marketing data pipelines
- Analyze campaign data from marketing platforms to identify opportunities for improved performance, segmentation and targeting
- Use robust data skills to deeply interact with data across the organization, acting as data doctors to diagnose and drive resolution of data issues and provide support on tools and processes
- Own the standardization of data definitions, and create and maintain robust data documentation
- Identify discrepancies between systems leveraging different data sources, and define and drive resolutions with cross-functional teams and stakeholders, advocating for ideal-state architecture to deliver consistent targeting data across all marketing systems
- Support data definitions and data mapping requirements across Intuit business units in support of cross-functional marketing initiatives
- Support the marketing operations team with technical configuration of data pipelines and attribute mapping across systems
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $146,500 - $198,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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