Enter your search term above OR select from the following categories:
- Software Engineering
- Data
- Design & User Experience
- Product Management
- Tax
- Bookkeeping
- Administration
- Business Development
- Corporate Strategy & Development
- Customer Service & Support
- Executive
- Finance & Operations
- General Management
- Human Resources
- Information Technology
- Interns & New College Grads
- Legal
- Marketing
- Project & Program Management
- Real Estate & Workplace Services
- Sales
Senior Marketing Manager IC
Location(s): London, United KingdomCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
At QuickBooks, we are devoted to creating tools and services that power prosperity around the world. In the UK, we provide key offerings which dramatically improve the chances of success for our small businesses. We are proud to have been ranked as top 10 Great Places to work in the UK and receive Gold Award Investors in People, and we are now looking for more top talent to help us continue building on our success.As Senior Customer Marketing Manager, you will provide a critical role in driving active use and retention of our customer base. You are customer obsessed and data driven; able to drive results with current customers, while influencing the type of customers we should acquire, to ensure optimum customer marketing and retention success.You will bring a wealth of knowledge in leading and managing the customer lifecycle for a SaaS/subscription business. Your role will be to understand ways to improve customer retention, engagement, and product use, primarily with a focus on early life customer engagement and retention. You will work in partnership with marketing, sales, product and customer success to ensure that QuickBooks customers are getting meaningful benefits in product as quickly as possible, unable to imagine going back to the old way of running their business.The successful candidate will be a highly motivated and experienced Customer Engagement and Retention marketer, with an analytical mindset and ability to drive real change in a fast-paced environment. You’ll be an innovator of digital and CRM, preferably from a subscription background.
Qualifications
- A Customer Lifecycle Marketing senior manager, with a track-record of demonstrable business results through testing and deploying effective customer onboarding, lifecycle marketing and retention initiatives
- A track record of managing and implementing automated AI Marketing experiences across traditional digital marketing platforms.
- Deep understanding of user engagement and retention models. Experience within an SaaS/subscription business needed, B2B and app onboarding experience a plus
- Line management experience, and experience leading and motivating a cross-functional team to drive business results
- Deep customer empathy. A passion for delighting customers and using customer insights to improve end-to-end experiences
- Data savvy, with the ability to interpret data from multiple sources, identify trends and spot improvement areas
- Experience partnering with digital product teams to develop and evolve the product experiences
- Excellent creative marketing skills, using multiple marketing channels and a breadth of content formats to drive results
- Strong technical and execution knowledge of Salesforce, Eloqua, Braze and/or other CRM automation software
- Experience leading and owning commercial reporting and forecasting
- Multi-channel marketing campaign experience across digital and offline channels (advertising, web, mobile, email, social, in-product, etc.)
- Self-starter with a ‘can do’ attitude. Highly motivated with a sense of urgency and willingness to adjust in a fast paced, team environment
Responsibilities
- Lead our marketing efforts to improve customer active use, retention and cross-sell/upsell of QuickBooks UK products across SMBs. This includes commercial ownership of retention targets and leading cross-functional teams from Marketing, Sales, Product, Analytics, Finance, Customer Success and centrally managed US teams
- Optimise customer journeys, from the moment a customer joins QuickBooks, identifying ways to remove friction, improve engagement in the product, drive cross-sell/upsell and refine communication touchpoints
- Own and develop an impactful communication strategy for newly recruited customers, focused on the first time use experience, educational content and breadth of channels/formats to drive ‘speed to benefit’ encouraging customers to take key actions
- Drive a data-led customer marketing lifecycle strategy and plan, across multiple channels, supporting customer advocacy and retention
- Partner with Martech to evaluate, modify and help build a world-class tech stack to enable best-in-class onboarding and lifecycle marketing for our customers
- Own automated dashboards, analyse project performance, derive insights and recommend actions to continually improve performance
- Work with the Head of SMBs Marketing, Finance and Analytics teams to forecast customer retention and revenue- own quarterly targets, speed to benefit, active use and retention KPIs
- Continually test and learn new ways of driving efficiency and effectiveness of marketing
- Manage and coach a small Lifecycle Marketing team
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrow
Benefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
More about our benefits play_arrow
Hiring process
From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Related Content
-
Marketing & Communications at Intuit
Build marketing and communications programs that inspire, engage, and empower millions of customers.
-
Corporate Responsibility at Intuit
We're dedicated to making a positive impact for our team, our environment, and our community.