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Director, Market and Design Research - GBSG Marketing
Location(s): Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
We are looking for a transformational leader to develop and scale our U.S. Marketing Research team. This newly created role combines Market Research, Design Research, and Market Analytics. This new, executive role will be critical to informing Intuit’s portfolio product and go-to-market strategies as we accelerate against our growth imperatives. Now more than ever, driving breakthrough adoption and building better together experiences requires pointed customer and market insight, which a leader spanning all of research within Global Business Solutions Group (GBSG) can bring together into a unique and value-adding vantage point to influence decisions. This executive subject matter expert will lead Research & Insights across the QuickBooks platform, will partner with Mailchimp and across Intuit, and lead the Intuit-wide Market Research community across BUs and functions.
Responsibilities
- Lead and develop a holistic research strategy, aligned with overall strategic priorities, key product launches, and GTM plans in order to drive successful customer-backed delivery.
- Develop and lead a function to assess product market fit, alpha, beta, and GA criteria to ensure a high product quality bar prior to GTM activation.
- Develop a Voice of the Customer communication strategy to ensure all teams across product, marketing and sales have a deep understanding of research and customer findings.
- Lead bi-annual research inbound summary, identifying market and product opportunities, prioritization and partner across PMM / PM to influence roadmap.
- Partner cross-functionally and with leadership to define the most important research questions, lead research, facilitate synthesis to get to compelling insights
- Conduct E2E research, utilizing a wide variety of methodologies, to help us gain confidence in our understanding of the market, our users, their needs and the opportunity this uncovers for our products
- Define the most important insights that drive seamless customer experiences and delight and work with cross functional partners across product, marketing, customer success and more to action these and translate them into business impact.
- Lead a team of researchers across all disciplines of research, and be a mentor, coach and craft teacher
- Influence a myriad of stakeholders and partnerships across product, marketing, customer, and other teams
- Partner with the data team to develop a holistic data-backed perspective (qual + quant)
- Provoke the organization with what is possible and clearly show how we might get there
- Uncover powerful, actionable insights to help design, build and sell delightful experiences across the entire customer journey
- Bring customer insights to life through exceptional storytelling and communications planning
- Divide your focus among marketing and product research
Qualifications
- 15+ years of experience market/design/marketing science research experience, working cross functionally with product, design, marketing, and other stakeholders
- Ideally a combination of client-side experience with some supplier-side experience (preferably design-thinking consultancy), including building and leading teams of 10-20+ marketing researchers and/or product design researchers. Even better if you’ve led a combined team of marketing researchers + product design researchers + competitive intelligence
- Deep understanding of product market-fit, ideally led a marketing science or equivalent function for multiple years.
- A broad and deep mix of qualitative and quantitative skills with demonstrated experience conducting diverse types of research from start to finish, ranging from simple and scrappy projects to comprehensive and complex global projects
- A knack for helping teams get to compelling insights and using those insights to influence product or marketing strategy
- Proven history shipping consumer-facing products (web, mobile apps, platforms) to the market
- Experience conducting remote-only research
- A rigorous, data-driven mindset that you bring to bear on qual research, competitive analysis, and analytics
- Experience working in a large matrixed organization with multiple stakeholders
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $263,500 - 356,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
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Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
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People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
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