Principal Marketing Strategist

Job Overview

Come join the QuickBooks Mid-Market Marketing Team as a Principal Marketing Strategist. Intuit’s Global Business Solutions Group (GBSG) is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Part of the U.S. Marketing team for QuickBooks, the Mid-Market Marketing Team is seeking a highly motivated product marketing and strategy professional who is excited to make an impact on one of Intuit’s 5 Big Bets: Disrupt the Small Business Mid-Market. The ideal candidate is a self-starting strategic thinker with experience translating market, product, and customer insights into strong product and marketing strategies while influencing and partnering cross-functionally to bring their bold visions to life. The role will concentrate in two areas that are fundamental to delivering on our goals: (1) bringing new business intelligence offerings to market in close partnership with our product management, engineering, and go-to-market teams, and (2) developing our emerging mid-market strategy and execution by identifying opportunities to drive revenue with growing businesses by leveraging the breadth of our platform to meet more of their evolving needs. 

Responsibilities

• Become deeply familiar with the QuickBooks Online platform and the benefit it delivers for growing businesses
• Become the subject matter expert in the mid-market business intelligence solution landscape by synthesizing qualitative and quantitative data from voice of the customer, our sales team, product usage, competitive dynamics, and disruptive technologies
• Partner with the Business Intelligence product management team to leverage competitive and market insights, research, and business case modeling to prioritize our product roadmap and go-to-market efforts
• Develop the messaging hierarchy and positioning strategy for business intelligence offerings
• Partner with Sales Enablement to develop training content for business intelligence offerings
• Lead the strategy formation to drive accelerated customer and average revenue per customer (ARPC) growth with the emerging mid market audience
• Partner with go-to-market teams to bring refreshed strategy, messaging, and tactics to market

Qualifications

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing, or consulting
• 8+ years of professional experience in strategy and product marketing; familiarity with mid-market business solutions a plus
• Ability to drive strategy formation with consumer insights and market intelligence
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills, and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to manage ambiguous or complex issues with thoughtful recommendations