Principal Product Marketing Manager- Quickbooks Credit

Job Overview

At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the FinTech team

helps small businesses get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As the Principal PMM for Quickbooks Credit, you will develop and activate go-to-market plans

for this new product. This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth trajectory in the fintech space. The ideal candidate will have prior experience bringing new credit products to market with an emphasis on B2B.

You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory. The role is currently an individual contributor role (with potential to build a team) reporting to the VP PMM of QB Money and partners closely with the PMM Leader on QB Capital.

We are looking for a passionate candidate to lead this newly established PMM function: someone who is comfortable working across disciplines with cross-functional teams, able to teach product marketing craft, and flux between the big picture and sweating the details.

Responsibilities

• Strategic Leadership: Oversee the execution of the operational marketing plan, make key decisions, and resolve competing priorities.
• Market Insights: Conduct market research to understand customer needs and competitive landscape, ensuring the product meets the unique challenges faced by small businesses, such as limited access to credit and delayed financial insights.
• Program Setup and Launch: Lead the setup, positioning, value props and launch of the credit product, ensuring seamless integration with QuickBooks and other Intuit products.
• Loyalty and Benefits: Develop and manage loyalty programs and benefits that enhance customer retention and satisfaction.
• Acquisition: Implement strategies to acquire new customers and drive revenue growth, with an aggressive target
• Cross-Functional Collaboration: Work closely with product, engineering, sales, and customer success teams to ensure alignment and effective execution.
• Customer Experience: Enhance the customer experience by gathering and acting on customer feedback.
• Revenue Targets: Set and achieve revenue targets by working with cross functional partners, monitor performance, and make data-driven decisions to optimize results.
• Partnerships: Build and maintain strategic partnerships to expand the reach and value of the product

***Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California 197000-266500

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

• Experience: 10+ years of experience in product marketing, with a focus on financial products, particularly credit cards. And  demonstrated experience in designing acquisition and growth strategy for a 0-1 product.
• Leadership: Strong leadership with a proven track record of driving product adoption and revenue growth.
• Financial Acumen: Deep understanding of financial projections and the ability to manage budgets and revenue targets.
• Communication: Excellent communication and presentation skills, with the ability to articulate the value proposition to various stakeholders.
• Market Research: Experience with market research and data analysis to inform product strategy.
• Regulatory Knowledge: Knowledge of financial regulations and compliance requirements.
• Partnership Development: Experience in developing and managing partnerships to enhance product offerings.