Staff Market Researcher-IC

Job Overview

Come join Intuit as a Staff Marketing Research Manager

People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years.

The Global Market Research Team in Intuit’s Global Business Solutions Group (GBSG) is focused on powering our marketing and product innovation through deep customer empathy. Come join our dedicated and passionate team of talented researchers. We use qualitative and quantitative research methods to generate meaningful insights that define where our business plays and how to win through market sizing, understanding customer needs, competitive analysis, value prop creation, communications, brand health, web testing and more.

We are looking for a passionate candidate to join our Market Research organization: someone who is comfortable working across disciplines with cross-functional teams, able to flux between methodologies, and also able to step back, and connect the dots for a more strategic point of view. 

This role will work on delivering insights for Intuit’s QuickBooks Core products and products for Mid Market Segment partnering closely with marketing and product teams to support successful launch of products and services.

We’re looking for someone who is smart, humble, curious, a great team player and of course, completely obsessed about customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.

Responsibilities

How you will lead

• Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our customers (current and future), their needs and the opportunity this uncovers for our products
• Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action
• Define the most important insights that drive seamless customer experiences and delight and work with Marketing and Product teams to action these and translate them into business impact

Qualifications

What You'll Bring

• 7+ years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
• Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
• Experience with various qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, market segmentation, positioning, customer journeys and more.
• Proven ability to use customer insights to drive a holistic marketing strategy.
• Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics and storytelling 
• Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
• Experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics) is preferred
• Experience with SPSS is a plus 
• Familiarity with design thinking and lean experimentation is a plus.