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Staff Market Researcher-IC

Category Marketing Location Mountain View, California; San Diego, California Job ID 2024-53063

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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join Intuit as a Staff Market Research Manager.

People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years.

The Global Marketing Market Research Team in Intuit’s Small Business and Self-Employed Group (SBSEG) is focused on powering our marketing and product innovation through deep customer empathy. Come join our dedicated and passionate team of talented researchers. We use qualitative and quantitative research methods to generate meaningful insights that define where our business plays and how to win through market sizing, competitive analysis, value prop creation, communications, brand health, web testing and more.

We are looking for a passionate candidate to join our Market Research organization: someone who is comfortable working across disciplines with cross-functional teams, able to flux between methodologies, and also able to step back, and connect the dots for a more strategic point of view. We’re looking for someone who is smart, humble, curious, a great team player and of course, completely obsessed about customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.

Responsibilities

How You Will Lead

Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products
Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action
Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact

Qualifications

What You'll Bring

7+ years of work experience as a marketing researcher, preferably in the technology sector Experience on the vendor side is also applicable
Experience with various qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more
Proven ability to use customer insights to drive a holistic marketing strategy
Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics
Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures
Experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, etc.) is preferred
Familiarity with design thinking and lean experimentation is a plus

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Southern California $165,700-190,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.