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Job Details
2024-57294 -

Staff Market Research Manager-IC

Location(s): Plano, Texas
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

The Intuit ProTax business unit is a leading provider of software for professional tax and accounting firms. We empower firms of all sizes with a powerful suite of solutions to run their business and effectively meet the needs of millions of taxpayers across the U.S.

We are looking for a passionate candidate to lead market research efforts for the Pro Tax Group - someone who is comfortable working across disciplines with cross-functional teams, able to flux between methodologies, and also able to step back, and connect the dots for a more strategic point of view.

We’re looking for someone with strong research skills, curious, resourceful, and a great team player who is completely obsessed with answering critical business questions with customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.

Responsibilities

  • Overall responsibility for Pro Tax Group’s market research efforts.
  • Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
  • Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
  • Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact.
  • Go beyond answering research questions and take a proactive approach to driving insights and research technologies that can drive the business forward.

Qualifications

  • 7+ years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
  • Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
  • Smart, humble, curious, a great team player, and experienced in marketing research, preferably in the technology sector.
  • Experience with a wide range of qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more.
  • Strong understanding and experience with brand measurement and tracking, campaign measurement and creative testing.
  • Strong understanding and experience in the creation of and implementation of customer segmentation.
  • Proven ability to use customer insights to drive business and marketing strategies.
  • Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics.
  • Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
  • Though many studies will involve hiring outside research firms, experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, etc.) is preferred for those executed “in-house."
  • Strong familiarity with research sample methodologies.
  • Experience leveraging current / emerging applications to drive speed to insight (e.g. accelerating pace to survey design / completion, compilation of data, insights development and insights visualization / socialization).
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Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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Joylyn Intuit employee
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Conrad Intuit employee
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Emily at work
Emily Intuit employee
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Photo of Natalie
Natalie Intuit employee
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Heather Intuit employee
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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Jake Intuit employee
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Alexandria at work
Alexandria Intuit employee
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
c
Emily at work
Emily Intuit employee
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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Breaunna Intuit employee
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
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Chelsia Intuit employee
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
Troy at work
Troy Intuit employee
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

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