Staff Market Research Manager-IC

Job Overview

The Intuit ProTax business unit is a leading provider of software for professional tax and accounting firms. We empower firms of all sizes with a powerful suite of solutions to run their business and effectively meet the needs of millions of taxpayers across the U.S.

We are looking for a passionate candidate to lead market research efforts for the Pro Tax Group - someone who is comfortable working across disciplines with cross-functional teams, able to flux between methodologies, and also able to step back, and connect the dots for a more strategic point of view.

We’re looking for someone with strong research skills, curious, resourceful, and a great team player who is completely obsessed with answering critical business questions with customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.

Responsibilities

• Overall responsibility for Pro Tax Group’s market research efforts.
• Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
• Work closely with marketing teams and product leaders to define the most important research questions, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
• Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact.
• Go beyond answering research questions and take a proactive approach to driving insights and research technologies that can drive the business forward.

Qualifications

• 7+ years of work experience as a marketing researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
• Passionate about customer insights and comfortable working across disciplines with cross-functional teams.
• Smart, humble, curious, a great team player, and experienced in marketing research, preferably in the technology sector.
• Experience with a wide range of qualitative and quantitative research methodologies such as ethnography, contextual interviews, surveys, conjoint, customer journeys and more.
• Strong understanding and experience with brand measurement and tracking, campaign measurement and creative testing.
• Strong understanding and experience in the creation of and implementation of customer segmentation.
• Proven ability to use customer insights to drive business and marketing strategies.
• Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics.
• Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
• Though many studies will involve hiring outside research firms, experience programming surveys and performing data analysis and synthesis from DIY software (specifically Qualtrics, SPSS, etc.) is preferred for those executed “in-house."
• Strong familiarity with research sample methodologies.
• Experience leveraging current / emerging applications to drive speed to insight (e.g. accelerating pace to survey design / completion, compilation of data, insights development and insights visualization / socialization).