Enter your search term above OR select from the following categories:
- Software Engineering
- Data
- Design & User Experience
- Product Management
- Tax
- Bookkeeping
- Administration
- Business Development
- Corporate Strategy & Development
- Customer Service & Support
- Executive
- Finance & Operations
- General Management
- Human Resources
- Information Technology
- Interns & New College Grads
- Legal
- Marketing
- Project & Program Management
- Real Estate & Workplace Services
- Sales
Senior Marketing Manager
Location(s): San Diego, California; Mountain View, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
The U.S. Online Accountant Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products. This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for both in-year revenue and customer goals, as well as influencing strategy for our 3-year plan.
We are looking for a highly motivated and experienced Senior Product Marketing Manager to help us define more compelling Online Accounting offerings, features, and value propositions that deliver on key target customer needs and drive growth through incremental consideration and adoption.
Why You’ll Love This Role
This is a unique opportunity to help drive the product marketing strategy and evolve how QuickBooks solves the needs of small businesses through our accountant partners. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, has strong business acumen, loves working cross-functionally, and can execute with excellence to drive exceptional business results.
In this role, you will stay abreast of competitive trends and identify ways to drive ongoing competitive advantage, influence the product roadmap and product portfolio by uncovering customer & competitive insights, and lead the development of product messaging, supporting asset development (claims, testimonials, product videos, etc). You will also get to contribute to the long-term strategy and evolution of the core market leading QuickBooks Online business, helping us to better serve our customers and continue to grow.
Qualifications
- 10+ years of product marketing experience, with SaaS products strongly preferred
- Pragmatic Institute, Product Marketing Alliance, or equivalent certification preferable
- Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
- Strong analytical and problem solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
- Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
- Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
- Ability to prioritize and make strategic choices, balancing the need to narrowing from a range of opportunities to highest impact near term levers while keeping an eye on long-term priorities
- Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
- Ability to simplify and distill complex information to most critical elements that enables leadership to make decisions effectively and efficiently
- Effective communicator at all levels in the organization, including high-level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc)
- Excellent verbal, written, visual/presentation and interpersonal communication skills
Responsibilities
- Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines
- Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps
- Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions
- Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
- Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe
- Collaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing and Research teams to create and deliver seamless customer and partner experiences
- Partner with Sales and other partner teams for ongoing customer and prospect feedback loop
- Proactively analyze business data to generate insights and make informed decisions that drive business results
- Develop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation
- Enable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
- Lead development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition
- Represent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teams
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $151000-204500, Southern California $144500-195000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
![Gleb at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-gleb.jpg)
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
![Morag at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-morag.jpg)
"It’s important to always strive for improvement, even if you’re already in a good place."
![Alexandria at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Alexandria.jpg)
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
![Troy at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Troy.jpg)
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
![Photo of Natalie](https://tbcdn.talentbrew.com/company/27595/v1_0/images/generic-job.jpg)
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
![Conrad at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Conrad.jpg)
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
![Joylyn at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Joylyn.jpg)
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
![Conrad at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Conrad.jpg)
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
![Alexandria at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Alexandria.jpg)
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
![Troy at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Troy.jpg)
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
![Photo of Natalie](https://tbcdn.talentbrew.com/company/27595/v1_0/images/generic-job.jpg)
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
![Heather at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Heather.jpg)
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
![Alexandria at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Alexandria.jpg)
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
![Troy at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Troy.jpg)
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
![Jake at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Jake.jpg)
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
![Alexandria at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Alexandria.jpg)
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
![Breaunna at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Breaunna.jpg)
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
![Chelsia at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Chelsia.jpg)
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
![Troy at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Troy.jpg)
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrowBenefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
More about our benefits play_arrowHiring process
From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Related Content
-
Marketing & Communications at Intuit
Build marketing and communications programs that inspire, engage, and empower millions of customers.
-
Corporate Responsibility at Intuit
We're dedicated to making a positive impact for our team, our environment, and our community.