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Senior Product Designer

Category Design & User Experience Location Toronto, Canada Job ID 2025-70913
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Join the innovative TurboTax Canada team that's building the next generation of our Frontdoor experience! You'll be at the forefront of incorporating exciting new AI capabilities, crafting engaging user journeys designed to attract and retain our diverse customer base. As a Product Designer on this team, you'll play a pivotal role in shaping the intuitive T2S (Traffic to start) experience, ensuring a seamless path for users. If you have a passion for new frontend technologies and thrive in a collaborative environment working closely with Product Managers, Experience Designers, and Business Analysts, the Frontdoors team offers a unique opportunity to significantly impact the future of tax filing at Intuit.

Responsibilities

  • Lead End-to-End Design: Take ownership of the design process from discovery and user research through ideation, prototyping, testing, and final implementation for key Frontdoor and T2S journeys.
  • Drive Strategic Impact: Collaborate closely with Product Managers to define product strategy, influence roadmap decisions, and identify high-impact opportunities that align with business goals (e.g., customer acquisition, retention, T2S conversion).
  • Craft User-Centric Experiences: Design intuitive, engaging, and accessible experiences that simplify complex tax concepts and guide users seamlessly from initial awareness through tax software or service selection.
  • Leverage Data & Insights: Utilize qualitative and quantitative data (e.g., user research, analytics, A/B test results) to inform design decisions, validate hypotheses, and measure the impact of new features and flows.
  • Integrate AI & Advanced Technologies: Work hands-on with engineering partners to explore and implement innovative AI capabilities and new frontend technologies, ensuring a seamless and effective user experience.
  • Foster Cross-Functional Collaboration: Act as a key design partner to Product Management, Engineering, Business Analytics, Content Design, and Marketing, ensuring strong alignment and shared understanding throughout the product lifecycle.
  • Champion Design Excellence: Advocate for best practices in UX/UI design, maintain high standards for visual design and interaction patterns, and contribute to the evolution of TurboTax's design system.
  • Iterate and Optimize: Drive continuous improvement through rapid prototyping, user testing, and A/B experimentation, turning insights into actionable design refinements.
  • Mentor & Contribute to Culture: Provide mentorship and guidance to more junior designers, contributing positively to the team's culture and sharing design best practices.

Qualifications

Must Have:

  • Bachelor's degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or equivalent experience
  • 5+ years of experience designing complex products with cross-product interdependencies.
  • Strong portfolio showcasing exceptional visual design and UX principles.
  • Experience facilitating design thinking workshops and collaborating with cross-functional teams.
  • End-to-end product design experience, from concept through to implementation.
  • Stakeholder management and ability to navigate multiple PMs and teams.
  • Comfort with user research methodologies, both generative and evaluative.
  • Prototyping skills to test and iterate on designs.
  • Ability to collaborate with researchers to validate concepts and user flows.

Nice to Have:

  • Experience in consumer brands, data, or fintech products is highly desirable.
  • Experience with service design and customer journey mapping.
  • Understanding of business strategy and eCommerce products.
  • Experience with video and motion design, and an understanding of front-end development concepts.
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