Staff Marketing Manager, Partner Enablement

Job Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

At Intuit Mailchimp, we are dedicated to empowering our Service Partners (marketing agencies) with the knowledge, tools, and resources they need to succeed. As a Staff Marketing Manager, you will play a pivotal role in ensuring our partners stay informed and equipped to leverage Mailchimp’s evolving product suite and thought leadership content effectively.

In this role, you will develop scalable enablement programs, educational content, and strategic marketing initiatives that drive adoption and engagement. You will be responsible for planning and operationalizing holistic marketing content strategies, including multi-channel content calendars, cross-functional content sourcing, and content development to ensure consistent and impactful messaging across various marketing channels.

Working cross-functionally, you will translate complex product updates into clear, actionable insights for both partners and internal teams. You will also leverage data and insights to continuously refine enablement strategies and optimize content for maximum engagement and conversion.

Success in this role requires a strategic thinker, skilled communicator, and creative problem solver who can simplify technical concepts, align enablement strategies with business goals, and drive measurable impact. If you have a passion for partner enablement, content development, and data-driven marketing strategies, this is an exciting opportunity to make a significant impact on Mailchimp’s growing partner ecosystem.

Responsibilities

• Develop and execute enablement strategies to help Service Partners stay up to date on Mailchimp product releases & features and thought leadership reports.
• Develop and implement comprehensive marketing content strategies that align with overall business objectives and target audience needs
• Plan and operationalize holistic marketing content strategies, including multi-channel content calendars, cross-functional content sourcing, and development.
• Create FAQ documents, email communications, knowledge based articles, and other educational content to support partners.
• Translate technical product updates into clear, digestible content for a non-technical audience.
• Ensure Service Partners understand how to implement new product features and position them effectively to their customers.
• Partner with the Customer Education team to develop training materials and learning modules.
• Collaborate with Analytics and Revenue Operations to measure and quantify the impact of partner marketing programs and co-marketing activities and implement process improvements as needed.
• Work cross-functionally to develop processes and infrastructure, including systems, analytics, and campaign strategies.
• Work closely with partner and product marketers to leverage enablement materials and tools that support Service Partners, generating new pipeline and sales acceleration opportunities.
• Gather insights from Partner Development Managers (PDMs) and Service Partners to identify knowledge gaps and develop solutions to address them.

Qualifications

• Demonstrated experience in partner enablement, product marketing, content development, or customer education (preferably in SaaS, technology, or B2B marketing).
• Excellent writing and communication skills, with experience creating knowledge base articles, FAQs, email campaigns, and training materials.
• Proficiency in content management systems, email marketing platforms, and project management tools.
• Strong understanding of marketing channels and content best practices, including email, organic social, paid media, and web for optimal engagement and conversion.
• Strong influencing and communication skills, with the ability to work across all levels, including executive stakeholders.
• Ability to prioritize strategically, identifying and executing the highest-impact initiatives while balancing short- and long-term business outcomes.
• Strong data analysis and insight-generation skills, with the ability to synthesize multiple data sources into actionable marketing strategies.
• “Builder” mentality – demonstrated success in creating and launching new programs and initiatives.
• Excellent storytelling and presentation skills, with the ability to communicate complex ideas clearly and persuasively.
• Highly detail-oriented, with a strong commitment to producing high-quality work.
• Strong results orientation and decision-making skills; prior experience in a growth-oriented role is preferred.
• BA/BS required or equivalent work experience, MBA preferred