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Mid-Market Principal Product Marketing Manager

Category Marketing Location Mountain View, California; San Diego, California; Los Angeles, California Job ID 2024-67238
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

We are looking for a product marketing leader able to develop and execute initiatives across the inbound and outbound ends of our QuickBooks Live portfolio of offerings. This individual will possess an outstanding ability to analyze problems and apply quantitative and analytical approaches toward trajectory-changing marketing solutions. Strong strategic skills, seamless cross-functional partnerships, customer empathy, business management rigor, a bias for speed, and executive-level influence skills will be essential.

This leader will operate in strong partnerships with Analytics, Product Management, Service Delivery, and Finance. To be successful, you will bring a mix of strategic vision, communication skills, collaborative mindset, GTM experience, and a consumer orientation within a cross-functional, dynamic organization with a need to move with velocity.

Responsibilities

  • Leverage consumer insights, competitive understanding, and data to define and execute against growth opportunities with strategic and executional excellence
  • Develop a deep understanding of the product-offering and value equations to influence product and service delivery roadmaps, influence pricing and entitlements, and create persuasive consumer experiences
  • Translate consumer segment and marketplace needs into strategic product and marketing plans to drive both acquisition and retention
  • Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe
  • Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes
  • Establish metrics for success and actively analyze business data to generate insights and make informed decisions that drive business results
  • Demonstrated ability to lead with operational rigor through the development of principle-based prioritization across an array of offerings and initiatives

Qualifications

  • 8+ years professional experience in marketing or product marketing
  • Bachelor’s degree required. MBA or equivalent experience preferred
  • Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
  • Solid written and verbal skills to communicate program objectives, recommendations, and results to senior leaders
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  • Track record of making data-based business decisions balanced with experienced judgment
  • Proven success in turning deep customer understanding into insightful market strategy and execution that drives strong business results
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