Principal Performance Marketing Manager

Job Overview

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands – QuickBooks, TurboTax, Credit Karma, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.

We are seeking a highly motivated and experienced Account-Based Marketing (ABM) Lead to rethink our traditional acquisition marketing strategy with a focus on building our approach to B2B marketing. In this role, you will partner with a talented team of growth marketers to develop and execute targeted marketing campaigns designed to engage and convert key accounts in the mid-market sector. You will have a deep understanding of performance media channels and a proven track record of optimizing marketing to sales lead flows.

Responsibilities

• Develop and implement ABM strategy: Define target account lists, develop personalized messaging and content, and execute multi-channel account-targeted campaigns across performance media, email, webinars, and events.
• Lead generation and nurturing: Drive qualified leads through targeted campaigns, optimize lead nurturing processes, and ensure seamless handoff to sales. Partner with marketing tech partners to implement and optimize lead scoring and nurturing programs that align with the buyer’s journey, improving lead quality and accelerating the sales cycle.
• Partner with Marketing Technology:  Partner with product management to connect marketing and sales technology stacks, enabling seamless lead generation, tracking, and enhanced productivity for marketing and sales when engaging B2B prospects.
• Performance measurement and optimization: Track and analyze campaign performance, identify areas for improvement, and optimize campaigns to maximize ROI. 
• Collaboration: Work closely with sales, product marketing, and content teams to align ABM initiatives with overall marketing and sales goals. Work cross-functionally with a high-performing team of growth marketers, fostering a culture of collaboration, innovation, and accountability.
• Alignment with Sales: Partner closely with the sales team to ensure lead quality and follow-up, define and maintain Service Level Agreements (SLAs) for lead hand-offs, and gather feedback to refine marketing and sales processes. Partner with the Sales team to align marketing initiatives with sales objectives and support their efforts in closing deals.
• Process improvement: Identify opportunities to streamline and improve marketing workflows and processes, including lead management, campaign execution, and data management.
• Stay ahead of the curve: Continuously research and evaluate new ABM technologies, trends, and best practices.

Qualifications

• 7+ years of experience in B2B marketing experience with a focus on account-based marketing.
• Strong understanding of the B2B buyer's journey and lead lifecycle.
• Strong understanding of performance media channels (paid social, search, display) and best practices.
• Experience with marketing automation platforms, CRM systems, and ABM platforms.
• Proficiency in data analysis and reporting, with the ability to extract insights from marketing data and present them in a clear and concise manner.
• Experience with ABM strategies and platforms is a plus.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Business, or a related field.