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Principal Product Manager, Growth (Wix Partnership) (Mailchimp)

Category Product Management Location Mountain View, California; New York, New York; Atlanta, Georgia Job ID 2025-69898
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Mailchimp’s mission is to help small and mid-sized businesses grow through better marketing, data, and automation. Our Integrations Product team plays a critical role in making that possible by connecting customer data from the platforms our users already rely on — and turning that data into actionable signals across Mailchimp’s product surfaces.

We’re looking for a high-impact Growth Product Manager to lead one of Mailchimp’s strategic growth opportunities: driving PLG conversion and activations from our integration with Wix.

This PM owns conversion rate (CVR) performance from Wix-referred users — identifying and removing friction from the sign-up experience through to early value. While this role does not own onboarding or activation product surfaces directly, it plays a critical role in optimizing the funnel by partnering closely with other PMs on Activation & Usage and driving high-velocity experimentation, and working directly with engineers and designers in those product areas.

Responsibilities

Establish a repeatable, data-informed experimentation process to optimize paid conversion and activation from Wix-referred users, acting as a strategic thought partner to Marketing, Partnerships, and Product leaders to align on goals, messaging, and funnel impact. While focused solely on Wix, this role will shape how we approach partner-led PLG more broadly across Mailchimp.

  • Lead funnel analytics and user research to uncover drop-off points and opportunities to improve conversion from Wix traffic
  • Define and execute a data-informed growth strategy tailored to Wix traffic, vertical nuances, and Mailchimp’s PLG motion
  • Partner across teams (Activation, Onboarding, Audience, R&A, SMS/Email) to influence roadmap priorities that accelerate key funnel improvements and own the implementation of those product activations
  • Design, execute, and analyze A/B experiments that improve conversion, feature exposure, and early retention
  • Establish and track funnel metrics and KPIs; communicate insights across the company in partnership with Product Data Science
  • Create scalable growth frameworks that can be replicated across other partner ecosystems
  • Collaborate with product marketing and partnerships to ensure value prop alignment for Wix sign-ups — this reflects the GTM collaboration that often supports PLG success

Qualifications

  • 8+ years of product management experience, including 2+ years in growth, PLG, or funnel optimization roles
  • Proven success running experiments that drive measurable improvements in sign-up, activation, or monetization
  • Strong analytical skills with a comfort in funnel analysis, and instrumentation design
  • Exceptional collaboration and influencing skills; you work well with cross-functional partners even without direct ownership
  • Experience with freemium SaaS consumer platforms, or subscription models
  • Preferred: Experience partnering with marketing or lifecycle teams to optimize PLG performance across acquisition channels
  • Bonus: Knowledge of verticalized SaaS (e.g., for bookings, CRM, restaurants)

    Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

     

    Bay Area California $236,000 - $319,000

    New York $232,500 - $314,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Apply Now

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is New York $$232,500 - $$314,500, Bay Area California $$236,000 - $319,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Our workspaces and technology are always evolving to support collaboration, innovation, and spark creativity. Take a sneak peek at our office in Atlanta where our Mailchimp teams are headquartered.

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