Principal Product Manager - QBO Web Personalization & Platform

Job Overview

Intuit’s Small Business and Self-Employed Group (QuickBooks) is devoted to creating tools and services that improve the chances of success for small businesses around the world. Our offerings span

from invoicing, payroll, and accounting to access to capital and expert connections, with the vision of being the connected E2E platform small and medium businesses rely on daily to run and grow.

The QBO Web - Traffic to Start team is chartered to transform QuickBooks.com into an AI-powered expert platform, positioning the brand for future growth.

Responsibilities

• Define and lead the vision and strategy for redesigning QuickBooks.com into an AI-first, E2E platform that powers business growth and daily operations
• Establish and maintain a durable, extensible design framework with configurable components, layouts, and widgets that support flexible, dynamic website experiences
• Collaborate with design and engineering teams to deliver critical systems that support seamless discovery, user engagement, and navigation across the platform
• Implement hyper-personalized website UI that adapts to visitors in real-time, driven by AI, delivering relevant experiences based on visitor context, intent, and behavior
• Build and operationalize an AI-driven segmentation system to probabilistically segment prospects based on multiple dimensions, including channel, traffic type, and propensity to convert
• Lead the development of interactive features such as an ‘Everything in One Place’ widget and scenario-based guided tours, helping users discover how QuickBooks solves key business challenges
• Partner closely with marketing teams to ensure consistency in campaigns, product demos, and messaging from landing pages through to the website experience
• Drive website performance by ensuring clear navigation, onsistent branding, and seamless usability across business-specific pages and audiences
• Enable page-level instrumentation and leverage tools like FullStory and Adobe Analytics to inform design and drive customer engagement
• Optimize operational models (process, people, structure,  partnerships) to support agile, data-driven decision-making and drive business outcomes

Qualifications

• 10+ years of experience designing and delivering world-class web platforms as a Product Manager, with a focus on AI and platform-centric experiences
• Proven success in creating innovative products that deliver extraordinary outcomes, particularly in complex technical environments
• Expertise in AI/ML personalization and a deep understanding of machine learning orchestration systems to drive user engagement
• Strong working knowledge of design systems and web design patterns, with the ability to translate these into highly configurable, personalized experiences
• Demonstrated ability to operationalize product plans and communicate results effectively to stakeholders at all levels
• Undergraduate degree in Computer Science, Electrical Engineering, Math, Business, or a related discipline; MBA or MS preferred but not required
• Experience managing large, cross-functional projects across the entire product lifecycle, involving multiple teams and departments
• A deep understanding of customer needs and the ability to leverage technology to deliver innovative solutions
• Strong communication skills, with an ability to present complex ideas clearly to senior leadership and cross-functional teams
• Entrepreneurial mindset, comfortable working in a fast-paced, ambiguous environment