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Senior Marketing Manager
Location(s): Mountain View, California; Tucson, Arizona; Plano, Texas; Atlanta, Georgia; San Diego, CaliforniaCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Come join the Sales Marketing and Enablement team as a Senior Marketing Manager driving the growth of QuickBooks products through Outbound Marketing and Sales Innovation. The primary responsibility of the role is to design, develop, test and iterate on the Outbound Sales Marketing Strategy. You will partner closely with our sales and marketing teams, as well as with our segment, channel, and product partners to deliver awesome experiences for customers throughout the demand waterfall.
Qualifications
- Marketing professional with minimum of 8 years of marketing experience leading marketing initiatives and cross-functional execution
- 1-2 years of experience in Outbound Sales Marketing and Lead Management a plus
- MBA desired, BA / BS required with related work experience in marketing and/or sales
- Team player: Proven experience and passion to facilitate relationships and collaborate across other channels and segments of the business
- Project Management: Demonstrate effective project management skills that drives execution cross-functionally
- Experience with direct sales organizations, Salesforce.com/Eloqua (or similar CRM and Marketing Automation)
- Customer-obsessed. Listens to customers, champions their success, and makes decisions that benefit the customer and the entire Intuit portfolio, not just the Sales Marketing Channel
- Strong use of segmentation and targeting to drive awesome customer experiences
- Influences across teams, consistently communicates and influences across all levels up to Executive to achieve results
- Excellent verbal, written, visual/presentation and interpersonal communication skills
- Experience with small businesses a plus
Responsibilities
- Develop Marketing Campaigns: Oversee strategy and develop best in class marketing campaigns that will drive awareness and consideration for our Mid-Market offerings
- Optimize existing Outbound Campaigns: Optimize engagement and conversion rates through the development of a continuous test and learn program
- Develop Sales Ready Content: Enable the sales teams and drive awareness of small business offerings with customer content
- Communicate and Influence Across the Organization: Influence and evangelize the lead marketing strategy across the QuickBooks ecosystem, working cross-functionally and develop highly effective relationships with partners
- Cadence Marketing: Design sales contact strategies and email content for agents to drive sales conversion of new and existing customers
- Stay Connected: Domestic travel (~10%) required so that you can stay connected with the sales teams (Tucson AZ, Plano TX)
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $151,000-204,500.00, Southern California $144500-195000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
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![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
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"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
![Emily at work](https://tbcdn.talentbrew.com/company/27595/v1_0/images/job-desc_search-headshot-Emily.jpg)
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
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"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
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"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
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"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
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"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
Award-winning culture, best-in-class benefits
Culture and values
Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.
More about Intuit life play_arrowBenefits we offer
People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.
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From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.
More about our hiring process play_arrowEOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
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