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Senior Retention Marketing Manager (Plano Hybrid)
Location(s): Plano, TexasCompany Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
The Intuit ProTax business unit is a leading provider of software for professional tax and accounting firms. We empower firms of all sizes with a powerful suite of solutions to run their business and effectively meet the needs of millions of taxpayers across the U.S.
The ProTax Marketing Team is seeking a Senior Marketing Manager to lead all customer retention marketing programs and initiatives for all tax professional tax products (ProConnect/Lacerte/ProSeries). This role will serve as the single threaded leader across multiple cross functional teams with accountability for achieving industry leading retention rates and growth of year-over-year revenue per customer. In this role, you will lean heavily into data driven insights and predictive modeling tools (provided by partners) to develop strategies to reduce attrition risk and drive renewals. You will partner with internal marketing teams to bring strategic multi-channel campaign ideas to life through effective briefing and direction on the complete go-to-market process. You will partner closely with sales to effectively activate the sales channel in a manner that optimizes the channel against the greatest return on investment. You will also serve as the thought leader for business model innovation opportunities that ensure we continue to look for new avenues for retention and revenue growth across the customer base. Finally, you will work closely with key Finance partners to ensure retention rates and churn prediction is continuously reflected in monthly and full year financial projections for the business unit.
Responsibilities
- Build a deep data-driven understanding of our existing customers through new and innovative insight gathering programs, including the development of customer centric segmentation strategies
- Partner with Marketing Operations and Pricing to plan and manage the end-to-end process of annual renewal invoicing and pricing
- Collaborate with Product Marketing to ensure we’re communicating the right value proposition, market context and product features for key segments and markets
- Partner with MyAccount teams to create connected and seamless self-service digital customer journeys
- Partner with the Analytics partners and/or outside vendors to test and build out customer data driven attrition, attribution and forecasting models
Qualifications
- 8-10 years experience in Lifecycle, Loyalty or Retention marketing, with a preference for candidates that have worked in wide reaching retention and churn prevention programs
- Proven ability to utilize customer and behavioral data to drive compelling and relevant customer communications strategies that drive business outcomes
- Strong analytical mindset; with an obsession for tapping into the power of primary data
- Strong bias for action which includes constant testing, learning and iterating, and have proven examples of how you have used this to deliver meaningful results
- Customer centric and understand the need to put customers behavior at the center of all programs and engage with them seamlessly across all touch points in real-time
- Comfortable in guiding key discussions with senior leaders of the business, including being influential and a key thought leader
- Self-starter and thrive when building something new, showing a passion for leading projects and looking for ways to improve communication and collaboration
- Technically savvy and intellectually curious about new marketing technologies and how they work to enable customer experiences
- Strong relationship building skills driven through the ability to communicate and collaborate effectively, particularly across non-marketing functional partners
- Experience in a highly dynamic, fast paced environment with the ability to be flexible, adaptive to change, and comfortable with ambiguity
- Prior experience with B2B SaaS products, and specifically SaaS based marketing solutions, a plus
"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."
"It’s important to always strive for improvement, even if you’re already in a good place."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."
"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."
"Our goal at Intuit is to solve challenging financial problems for millions of people. It’s satisfying to design awesome solutions knowing that you’re helping people around the world achieve their dreams of prosperity."
"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we’re using our resources and knowledge to power prosperity for millions of people around the world."
"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."
"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."
"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There’s nothing else like it."
Hear from our employees
Conrad De Peuter
Senior Data Scientist - Machine Learning Futures Group
Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.
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