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Staff Lifecycle Marketing Manager

Category Marketing Location Mountain View, California; San Diego, California; San Francisco, California Job ID 2025-69942
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Come join Intuit as a Staff Performance Marketing Manager!

Responsibilities

  • Execute and measure customer-backed multi-channel marketing automation campaigns to drive usage, conversion, retention, revenue and unit growth
  • Plan and manage the end to end process lifecycle marketing campaigns – including strategy, creative development execution and measurement of campaigns.
  • Facilitate regular communication between marketing and sales teams to ensure alignment and address any challenges or opportunities.
  • Build program test plans. Perform and analyze A/B split testing along with analysts.
  • Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
  • Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
  • Accurately estimate and track program costs, weekly campaign timelines and results
  • Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
  • Set-up, test/QA and deploy campaigns in Eloqua, Campaign Manager, Marketo and/or Braze

 

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

 

Bay Area California $158,000 - $213,500

Southern California $150,500 - $203,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

Qualifications

  • Lifecycle marketer with 5+ years’ experience in b2c or b2b multi-channel and/or mobile marketing.
  • Strong understanding of demand generation and customer acquisition strategies
  • Track record of optimizing marketing funnels and driving MQLs
  • Experience setting up, executing and measuring lifecycle campaigns for SaaS products
  • Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
  • Exceptional executional and project management skills
  • Understanding of creative best practices
  • Passion and ability to be agile in campaign development, execution and delivery of results
  • Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
Apply Now

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $158,000 - 213,500, Southern California $150,500 - 203,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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