Staff Product Marketing Manager, Lending

Job Overview

The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong

strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate go-to-market plans for the Lending portfolio of QuickBooks products.

This is a unique opportunity for a highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth trajectory in the fintech space. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory.

Responsibilities

• Own 1-year business outcomes for our Lending portfolio, including strategic choices                                                                                     about where to play and how to win, and effectively communicate data-backed                                                                                         business plans and performance data across teams and up to executive leadership                                                                                       through ongoing forecasting, reporting and root cause analyses
• Leverage deep customer insights, product expertise, and competitive intelligence to                                                                                      inform a segmentation strategy, develop winning product positioning including                                                                                 differentiated, insights-based messaging and claims, and influence the product                                                                                          roadmap to deliver on the biggest customer needs
• Develop research and testing plans and actively analyze business data from multiple                                                                                   sources to generate insights, make informed decisions, and turn these insights into                                                                                       compelling business cases and awesome end-to-end customer experiences
• Leverage storytelling, customer insights, data and business acumen to lead initiatives                                                                                        and influence the roadmap at any phase of the product life cycle (from idea to                                                                                           maturity) and execute an impactful GTM plan that prioritizes business results with                                                                                       product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close                                                                                       partnership with external partners and our business development team to deliver                                                                                             year-on-year growth for our lending marketplace
• Partner closely with cross-functional teams spanning marketing, product, design,                                                                                       business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
• Contribute to 3-year strategic planning and make decisions that benefit the customer                                                                                         and the entire Intuit portfolio, not just the offering.

Qualifications

• 8 - 10+ years of experience in product marketing strategy and cross-functional execution
• Strong Product Marketing craft; fintech or lending experience preferred
• Understands and utilizes core marketing frameworks to develop segmentation,                                                                                         targeting, and positioning, and translate strategy into product roadmaps and                                                                                            actionable, cross-functional go-to-market plans
• Highly analytical and problem-solving orientation; comfort with different testing                                                                             methodologies and synthesizing inputs from multiple data sources to analyze ROI,                                                                                    develop big insights, and make recommendations that unlock growth opportunities
• Ability to prioritize and make strategic choices, specifically narrowing from a range of                                                                      opportunities to highest-impact levers, balancing short and long term businessoutcomes
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive                                                                         significant, measurable performance results
• Strong track record of leadership, storytelling, and influencing in a cross-functional,                                                                                        fast-moving environment
• Excellent verbal, written/presentation, and interpersonal communication skills.
• BA/BS required, MBA preferred.
• Experience with small- and mid-sized business a plus