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Principal Product Manager

Category Product Management Location Toronto, Canada; Mountain View, California Job ID 2025-70073
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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

The QBO Web - Traffic to Start team is chartered to transform QuickBooks.com into an AI-powered expert platform, positioning the brand for future growth. As a Principal Product Manager on this team, you will play a pivotal role in shaping the future of the QuickBooks web platform with a focus on nurturing visitors and driving confidence to purchase.

Responsibilities

  • Lead the strategy and execution of try-before-you-buy and/or AI-powered guided journeys that move low- to mid-intent prospects toward conversion
  • Design and scale a personalized AI-powered search experience and unifying pre- and post-auth behaviors to inform dynamic visitor profiles
  • Coach junior members of the team in the areas of onboarding and mobile web strategies
  • Champion the creation of key capabilities and systems to support experiences, site performance, and instrumentation
  • Collaborate effectively in a highly matrixed org with design, engineering, web ops, go-to-market tech teams, and marketing teams
  • Define and measure KPIs, using data analysis to optimize customer journeys, and report out on business performance
  • Leverage tools like FullStory and Adobe Analytics to inform design and drive customer engagement
  • Optimize operational models (process, people, structure, partnerships) to support agile, data-driven decision-making and drive business outcomes.

Qualifications

  • 10+ years of experience designing and delivering world-class web platforms as a Product Manager, with a focus on AI and platform-centric experiences.
  • Proven success in creating innovative products that deliver extraordinary outcomes, particularly in complex technical environments.
  • Strong working knowledge of AI/ML personalization and a deep understanding of machine learning orchestration systems to drive user engagement.
  • Strong working knowledge of design systems and web design patterns, with the ability to translate these into highly configurable, personalized experiences.
  • Demonstrated ability to operationalize product plans and communicate results effectively to stakeholders at all levels.
  • Undergraduate degree in Computer Science, Electrical Engineering, Math, Business, or a related discipline; MBA or MS preferred but not required.
  • Experience managing large, cross-functional projects across the entire product lifecycle, involving multiple teams and departments.
  • A deep understanding of customer needs and the ability to leverage technology to deliver innovative solutions.
  • Strong communication skills, with an ability to present complex ideas clearly to senior leadership and cross-functional teams.
  • Entrepreneurial mindset, comfortable working in a fast-paced, ambiguous environment.
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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $236,000-319,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

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