Manager 3, Marketing

Job Overview

Intuit’s Platform Marketing organization is committed to creating solutions to power prosperity around the world, meeting the needs and improving the chances of success for businesses ranging from entrepreneurs just starting out to the small businesses that drive our economy to the larger mid-market businesses with broader scale and more complex needs. We look to accomplish this with an online ecosystem of solutions ranging from accounting to invoicing, payroll to time tracking, payments and lending.

Part of the U.S. Marketing team for QuickBooks, the Platform Marketing Team is seeking a highly motivated product marketing professional who is excited to make an impact through the transformation in moving from a product to platform-first product development and go to market approach. The ideal candidate is a self-starting strategic thinker with experience translating market, product and customer insights into strong marketing plans while influencing and partnering cross-functionally to bring their bold visions to life. You’ll be challenged to move fast, navigate ambiguity and have a big impact on our small business customers’ lives, their livelihoods and the QuickBooks brand trajectory with this customer.

Responsibilities

• Experience across inbound-outbound product marketing with ability to use storytelling, customer insights, data and business acumen to lead initiatives at any phase of the product life cycle (from idea to maturity) and execute a GTM plan that can drive impact and influence
• Experience and developing a customer-focused GTM strategy, deeply understanding core customer Jobs to Be Done with the ability to translate individual products into platform-wide solutions.
• Experience developing data-backed audience segmentation strategies with relevant value propositions, reasons to believe and proof points
• Deep understanding of channel mix and the ability to create acquisition & retention activation strategies.
• Supporting the small business, product, channel, sales and accountant teams through a learning agenda – developing deep empathy and understanding with their attitudes, needs and pain points
• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
• Collaborate with Finance and other Marketers to build a 1-yr revenue forecast and the corresponding marketing plan to help deliver the aligned results
• Strong creative skillset with an ability to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer
• Analytically minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform across all channels, providing the customer insights, positioning, and content to drive demand
• Track campaign impact and analyze program results to report on ROI
• Own the business outcomes (P&L) and communicate regular updates to leadership through ongoing forecasting, reporting and root cause analyses
• Make go-forward recommendations and present and share learning and recommendations across the organization
• Lead, develop and prioritize across a small team of product marketers

Qualifications

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing and/or MBA a plus
• 10+ years professional experience in marketing driving go-to-market strategies
• 3+ years managing a small team (3-5), developing priorities, coaching and providing feedback
• Ability to translate consumer insight and business strategies into great execution
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to think about ambiguous or complex issues, leading to thoughtful recommendations