Marketing Manager 2, Web Operations (TurboTax)

Job Overview

Join a world-class marketing team as Marketing Manager 2, Web Operations in the Consumer Group business unit. TurboTax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. As TurboTax continues to expand our offerings to deliver our vision of “Getting Taxes Done for Everyone,” this pivotal manager role is a subject matter expert to lead operational excellence, focusing on delivery with the team building/executing complex web experiences for our web properties.

The ideal candidate has experience managing front end developers and content management web authors who build web pages using a CMS and strives in a high-pace environment with established quality governance.  This role sits in the Consumer Group’s marketing operations team and requires a strong working partnership with Marketing Strategy, Product Managers, Analytics, Design and Development teams to bring these web experiences to life.

Responsibilities

• Manage team that publishes, experiments and personalizes web experiences working across various system platforms
• Responsible for executing go-to-market web experiences using content management (such as WordPress, Adobe, Stackbit), personalization and experimentation platforms (such as Optimizely)
• Responsible for tracks of the content lifecycle in-product, including upsells, customer notifications, etc. from management to retirement, scoping requirements to new product experiences
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of authoring and experimentation execution with quality
• Collaborate with XD resources to improve design and production lifecycle process
• Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible
• Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with the technical product development team and quality assurance completion
• Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests
• Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards.

Qualifications

• 5+ years of experience in Content Management, Web Marketing and/or Marketing Operations with browser-based application testing and debugging
• Skilled in CSS, HTML and JavaScript and creating UI experiences from Figma
• Expert in JIRA as an administrator and familiar with Smartsheets
• Deep expertise and knowledge of Agile software development methodology
• Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail
• Experienced with multiple channels including Paid Search, SEO, and Mobile platforms including web properties and other factors that impact web conversions