Principal Software Engineer – Dynamic Experiences Platform (Full-Stack)
Company Overview
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.
Job Overview
We are looking for a Principal Software Engineer to lead the design and implementation of a Server-Driven UI (SDUI) platform that powers cross-platform user experiences across mobile and web. This role spans front-end, back-end, and infrastructure, with a particular focus on developer ergonomics, scale, and performance. You’ll also help define a DSL that allows teams to declaratively build UI and interactions, and build the systems that interpret and deliver those experiences in real-time.
This is a high-impact, cross-cutting technical role — ideal for an engineer who enjoys shaping system architecture, building reusable primitives, and mentoring engineers across domains.
Responsibilities
- Design and implement the core SDUI platform, including schema evolution, layout/interaction models, and runtime execution.
- Own and evolve a custom DSL that declaratively defines UI components and their behavior.
- Build robust, scalable backends (typically BFFs) that drive dynamic UI delivery across platforms.
- Collaborate with mobile, web, and backend teams to deliver cohesive developer and user experiences.
- Lead architectural decisions around full-stack delivery — including caching, versioning, fallbacks, and progressive rendering.
- Set technical direction and establish best practices for system reliability, testing, observability, and developer ergonomics.
- Partner with product and platform teams to prioritize foundational capabilities and longer-term scalability.
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Qualifications
- 10+ years of professional experience in software engineering, including full-stack or platform roles.
- Proven expertise in building scalable backends (e.g., BFFs, GraphQL/REST APIs, caching layers).
- Deep experience with at least one major frontend technology (e.g., React, React Native, SwiftUI, Jetpack Compose).
- Strong systems thinking and architecture skills — able to break down complex UX/backend interactions into reusable, extensible building blocks.
- Familiarity with Server-Driven UI paradigms and cross-platform delivery models.
- Solid understanding of DSL design and implementation, including parsing and schema validation.
- Strong programming language fundamentals (e.g., ASTs, interpreters, compilers, metaprogramming).
- Track record of leading initiatives with broad technical scope and multiple stakeholders.
- Strong AI fundamentals and familiarity with working on AI technologies
Preferred Qualifications:
- Experience designing or working with custom DSLs, markup languages, or declarative UI systems.
- Exposure to schema evolution, compatibility guarantees, and platform versioning strategies.
- Hands-on experience with mobile frameworks (iOS/Android) and how SDUI maps to native rendering.
- Contributions to open-source UI frameworks or backend platforms.
- Experience building tools or frameworks that improve developer velocity and experience.
Why Join Us
- You'll be at the forefront of transforming how UI is built, delivered, and evolved at scale.
- Opportunity to work across the stack and influence system design from the ground up.
- Join a team that values clean architecture, developer experience, and product velocity.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California $254,500.00 - 344,000.00
Career Path
Mobility plays an important role for our engineering community. In addition to vertical growth, our teams offer lateral growth opportunities. Whether it’s working on a different tech stack or product, Intuit will help you get to the next step in your career.
- Software Engineer 1 & 2
- Sr. Software Engineer
- Staff Software Engineer
- Sr. Staff Software Engineer
- Principal Software Engineer
- Distinguished Software Engineer
There's so much flexibility in terms of moving not just between teams, but between roles.
Lucy Shen Developer Advocate
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