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Senior Marketing Manager- Mobile

Category Marketing Location San Diego, California; Mountain View, California Job ID 2024-53562

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Company Overview

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to ﬁle their annual tax returns, is looking for a Mobile App Marketing Manager for the Performance Media Team. Intuit is recognized as one of the best companies to work for:

#14 2023 Fortune100 best company to work for
#22 in 2023 PEOPLE® Companies that Care
#5 Fortune 2023 Best Workplaces in Technology
#57 2023 Glassdoor's Best Places to Work

We are seeking a Mobile App Marketing Manager who will be responsible for all aspects of mobile app marketing, including strategy development, execution, and measurement. The ideal candidate will have extensive expertise in the mobile app marketing landscape and media platforms, strong analytical skills to track and measure campaign performance, and an in-depth understanding of new user data and privacy laws. The Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.

Responsibilities

Strategy Development

Develop and implement comprehensive mobile app marketing strategies that drive user acquisition, retention, and engagement against key business goals.
Lead efforts in market research and competitive analysis to stay ahead of industry trends and best practices.
Identify and anticipate emerging trends and opportunities in the mobile app marketing space.
Drive top-of-funnel and app store optimization with an experimentation mindset, driving towards continuous innovation, improvement, and a highly proactive bias for solutions-oriented outcomes.
Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to cross-functional teams as well as senior leadership.
Lead partnership with Apple and Google Play app store partners and present annual marketing roadmaps
Proactive & Strategic Self-Starter.

Collaboration and Communication

Collaborate with the creative team to build engaging and persuasive ad campaigns that resonate with growth targets and core audiences.
Develop and maintain strong relationships with key partners, media vendors, ad networks, and other technology providers to enhance campaign effectiveness and efficiency.
Collaborate with analytics, data science, and digital activation teams to align on new ways of data measurement and triangulation of x-channel app campaigns.
Ability to influence & partner with key internal stakeholder teams: leadership, product marketers, app developers, marketing channel leaders, and data partners to ensure shared vision and drive initiatives forward.
Ability to seamlessly context switch from high-altitude to in-the-weeds for any given audience.

Performance and Optimization

Monitor and analyze campaign performance data regularly to optimize performance and maximize ROI through various platforms such as social media, display advertising, and mobile app advertising.
Expert knowledge of Kochava MMP (or similar) and partner with client relations team on new technology and partnership enhancements.
Be an expert and stay up to date with new user data privacy laws and regulations to ensure the company’s compliance in all aspects of mobile app marketing.
Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization.

Qualifications

Performance marketing expertise; you are a digital native and expert in driving outcomes, with focus in mobile app media, who can inspire and drive a team to do the best work of their lives
Demonstrates ability to execute large-scale marketing programs and an expert in driving targeted business outcomes
Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment
5+ Years mobile app marketer. Must have experience leading campaigns with high impact results.
Minimal travel for industry networking, media, conferences, and related events
Hybrid Role: 2-3 days in ofﬁce/week

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $120,000 - 162,500, Southern California $113,500 - 154,000. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.